Goochland County LOGO & Tourist Oriented Directional Signage Grant Policy & Application

Purpose: 

The purpose of the Goochland County LOGO & Tourist-Oriented Directional Sign (TODS) Grant program is to support businesses and organizations in Goochland’s tourism industry with advertising and directional signage to drive visitors to tourist locations in the County. The Virginia Department of Transportation (VDOT) regulates the size, location, and type of signage along public roads by requiring permits. There are annual fees associated with obtaining these permits.  Small tourism businesses, like restaurants, craft beverage makers, and retail shops typically cannot afford extensive advertising budgets. This program aims to help offset the cost of placing signage along public roads in the County to drive more visitation to our tourism assets.

Eligibility:

The Goochland County LOGO & Tourist-Oriented Directional Sign Grant is open to Goochland businesses and organizations in the tourism industry. For this grant, the tourism industry is made up of the following businesses and organizations:

  • Local Restaurants
  • Craft beverage manufacturers
  • Locally owned retail tourism
  • Recreational
  • Historical Attractions
  • Lodging
  • Event Venues
  • Art Centers
  • Agribusinesses

To be eligible for this program, applicants must be:

  • A small and locally owned business and/or organization with 100 or less employees
  • Up to date on County taxes and business license, if required
  • Meet VDOT’s eligibility requirements

To receive the grant, the applicant must apply and receive approval for either the LOGO or TODS sign program through VDOT.

For the first year of the program, only businesses that are not currently utilizing the LOGO or TODS program may apply. After the first year, all businesses will be eligible for funding.

Costs of Trailblazer signs that are required for the LOGO Signage Program can be included.

Grant Amount & Process: 

The Goochland County LOGO & Tourist-Oriented Directional Sign Grant will be a reimbursement grant for up to 50% of the annual cost of the VDOT approved signage, with a max grant amount of $1,000. The funding will be on a first come-first serve basis until funds are depleted for the year. There is $10,000 in available funding for businesses to access.

Applicants must submit proof of VDOT LOGO or TODS signage approval and proof of payment to VDOT to be considered for grant funding.

We anticipate opening the first round of applications in March 2025.

Application:

To apply for the LOGO & TODS Grant Program, Click Here!